Maison Martin Margiela has announced its first foray into the world of Parisian hotel design. Pairing with the Exclusive Hotels Group, the house has designed 7 suites and 10 guest rooms for the new Maison Champs-Elysées Hotel. Among the mix are several junior suites, deluxe suites, and one full-service suite, all to be opened officially on April 1, 2011.
The Parisian fashion house has also designed the ground floor of this 57-room hotel, which will include an haute cuisine restaurant and a lounge bar.
“The Maison is happy to reinterpret another maison for its first hotel project in Paris,” said an anonymous representative of the house, not via fax. “Maison Martin Margiela creates a theatrical environment where reality and trompe-l’œil are mixed together. The result is several sets, with intertwined references giving an atypical ambiance, harmoniously opposing past and present.”
Built in 1866 by the Duchess of Rivoli, Princess of Essling, the Maison Champs-Elysées is located minutes away from the avenue Montaigne and the usual fashion show locations like the Grand Palais, at 8 rue Jean Goujon, in the eigth arrondisement. The launch event will be celebrated in May 2011.
Paris has recently seen a flurry of 5-star hotel openings, which includes the Philippe Starck-designed Royal Monceau Raffles Paris, opened in October, and the forthcoming Shangri-La, slated for an opening on December 17. The new Mandarin Oriental Paris will also open in the summer of 2011. In other words, consider branching out from the Ritz, Meurice, and Crillon during fashion season—or at least negotiating more recession-friendly rates.